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Chief Marketing Officer @Doodle (f/m) 100%

Are you a high-energy, pragmatic, analytical and data-hungry marketing leader? Do you have a slightly worrying obsession with productivity tools and have tried them all? Then you'll be thrilled to hear that we are on the lookout for you.

Doodle helps busy professionals focus on their real work by making time-consuming tasks like scheduling and organizing meetings fast and easy. Every month, over 30 million users use doodle.com, the world’s leader in online scheduling. We are currently transitioning from a free product monetized with ads to a subscription-based freemium model.

To bring our marketing activities to a new level in speed, measurability and quality we’re looking for a Chief Marketing Officer. You have meaningful experience in a hyper-growth SaaS-startup and have found success using an analytical, data-informed approach to testing new ideas and optimizing current tactics. To achieve that, you've stayed current on the latest technologies and trends in performance marketing, user engagement and content marketing.

While Doodle benefits from a strong built-in viral effect, your mission will be to find, implement, measure and iterate on creative ways to accelerate user and subscription revenue growth.

You will directly report to the CEO and will join Doodle’s management team. You will direct a team including our current VP of Marketing & Communication and four marketing managers.

Your responsibilities
  • You will define and adapt the marketing strategy and positioning to address the target audience most benefitting from Doodle’s suite of scheduling products
  • You will turbo-charge Doodle’s subscription revenue by both growing the top of the funnel and optimising the conversion in our self-service sales and by driving the leads pipeline for the nascent B2B sales team
  • You will work very closely with the product team to launch new paid products and support the growth of Doodle's free offerings
  • With your team, you will be responsible to ideate, prioritise, design, implement and continuously measure marketing campaigns and user engagement strategies to accelerate Doodle’s inherent virality
  • You are going to define and deliver against a comprehensive content marketing strategy based on clearly measurable success criteria tied to subscription revenue
  • You will oversee all our PR and content marketing execution coming from both the internal team and from our PR agency and freelancers
  • You will analyze and report the performance metrics to enable both tactical and strategic decisions
  • You will put in place and monitor the marketing processes and assure the overall quality of the marketing team’s work
Your profile
  • You have at least a Bachelor's Degree, an MBA or another Masters Degree would be preferred
  • You have 10+ years of experience as a digital marketing manager (ideally for a product driven company). You’ve spent at least 5 years thereof as team lead and the last 2 years or more as the marketing lead in your company
  • You have 5+ years of experience in marketing management in a B2B SaaS environment; Specifically in SMB, mid-market or high-velocity models
  • You have a proven track record of growing the user base of a leading digital product by using a diverse set of digital marketing channels
  • You have excellent communication skills interacting with product management, sales and engineering within Doodle. Having a strong product affinity, you’re not scared of diving deep into technical and analytical questions to set up and optimise marketing tech stack
  • Your English writing skills are excellent (native or near-native) with German a plus
  • You can demonstrate up-to-date, international and hands-on experience with the major digital marketing channels (Content Marketing, Email marketing, SEA, SEO, Social Media, Social Media Marketing, Retargeting) and marketing tech products
  • You are very analytical, you show a data driven mindset and you can argue the case with data gained from experience or derived from tests
  • You love working in a fast paced working environment, show enthusiasm and a willingness to get things done
  • If you have experience in product marketing or product management, that's a plus
  • As we are looking to expand to the US, experience in the US-market and US work visa would be a plus
What we offer
  • You will contribute to a product that is already used by millions of users worldwide
  • You will join a dynamic, passionate and fun team of productivity enthusiasts. We are building a category-defining product to solve the problem of meeting scheduling and inefficient meetings once and for all
  • We have sunny, open offices in central locations in Berlin, Zurich, Belgrade & Tel Aviv. Yes, you get to travel there too. This includes a once per year budget to do so, even if there is no direct business reason!
  • And of course, free drinks, coffee, etc. at the office

Doodle provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We believe that a diverse team makes for better products and a better workplace. Our team comes from all over the world (representing 20 nationalities) and from diverse backgrounds.

Location

Zurich or Berlin

 

We do not accept unsolicited CVs from Third Party Agencies.

Apply Now

Or, know someone who would be a perfect fit? Let them know!

Perks & Benefits

Like what you've been reading so far? Here's a little peak at some of the extras...

  • Personal development

    Commitment to further education and development. We want to make sure you're always learning something new.

  • Office life

    Friendly, talented coworkers and a fun office environment. Weekly game nights and plenty of time to hang out together. Just ask us!

  • Travel

    Exciting interoffice travel possibilities (Berlin, Zurich, Tel Aviv, and Belgrade). Visiting other Doodlers is encouraged. Even without a specific reason :)

  • Fuel

    Mate, soda, tea, coffee. All the good things that keep an office running full steam.

Team & Culture

We're a tight-knit team of 50 (or so) spread out over four different countries. We’ve got our home-base in Zurich, our app teams and designers in Berlin, and our AI counterpart Meekan, in Tel Aviv. 

We’re not a huge company so our team structure enables us to quickly implement new ideas before they get stale on the corporate ladder. Everyone here is encouraged to contribute or experiment, and if we’re all in agreement about a decision we go for it.

Already working at Doodle?

Let’s recruit together and find your next colleague.

email
@doodle.com
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